BH Cosmetics is collaborating with TV Personality and Global Beauty Influencer XiXi Yang on a limited edition makeup collection to celebrate the upcoming Lunar New Year. “Lunar New Year: 2021 Edit” is available to shop on 1/17/2021 via BHCosmetics.com and Ulta.com.
LOS ANGELES (January 17, 2021) –Proudly born and raised in Los Angeles, BH Cosmetics, a global beauty brand that celebrates diversity and inclusivity, is launching a limited edition makeup collection in collaboration with award-winning entertainment journalist and beauty influencer XiXi Yang. As the first American TV personality of Asian-decent to host “Live From the Red Carpet”, XiXi brings together a global audience with her bilingual skills and a passion for all things beauty. Each product name and palette shade was carefully selected with XiXi to embody the rich heritage of Chinese culture and the true splendor of the Lunar New Year. “Lunar New Year: 2021 Edit” will be available to shop on 1/17/2021 via BHCosmetics.com and Ulta.com.
“This is such an exciting passion project of mine because growing up, I didn’t see many faces in the beauty industry that looked like mine, and I certainly didn’t see products that celebrated my heritage,” said XiXi Yang. “A big part of who I am today is due to the transformative power of makeup! I’m so proud to team up BH Cosmetics, one of the biggest beauty brands that nourishes diversity and inclusivity, to create a special collection that celebrates the rich splendor of Lunar New Year!”
“Collaborating with XiXi on the Lunar New Year: 2021 Edit was a natural choice, not only because she has been an avid supporter of BH Cosmetics over the years, but also because it was important for us to be able to speak to the celebration in a completely authentic way,” said BH Cosmetics. “Since XiXi is Chinese American and is fluent in Mandarin, she was able to guide us in capturing the full splendor of this holiday that is observed globally, down to the rich color story and symbolic product and shade names.”
About “Lunar New Year: 2021 Edit” Collection:
Ring in the Year of the Ox with the “Lunar New Year: 2021 Edit”! The limited edition collection includes:
- 21-Color Shadow Palette – $21.00
- Liquid Eyeliner – $8.00
- OMG Glitter! Face & Body Gel LNY Edit: Gold Coin – $12.00
- OMG Glitter! Face & Body Gel LNY Edition: Red Envelope – $12.00
- Faux Mink Lashes Style #1 – Dynasty Diva – $10.00
- Faux Mink Lashes Style #2 – The Empress – $10.00